A call to reboot a broken food system does not relate to what many food manufacturers actually do or see when they start developing new products. The wealth of innovation and vision used to tackle world level issues is far more apparent at these build-in stages than a resigned and broken status. Are the calls to ‘reboot the system’ in conflict with how our industry is behaving or is it really a case of rethinking how we measure sustainability?
‘If only we could take a long-term view, step back and take stock of what environmentalism means for consumers and their diet’
This is what product developers will often get asked when food manufacturers try to link the constraints of food product design with high level targets such as the UN’s Sustainable Development Goals. The resulting options and trade-offs that emerge will often lose sight of consumer experience. This is in part due to a lack of commercial direction coming from sustainability assessments that more often than not, do not make a lot of sense for many food and beverage businesses. For example, the calls to not eat meat, not use palm oil and not use plastic packaging will never ever work………..