The vitally misunderstood food ingredient- consumer choice

Consumer choice should be at the core of getting food sustainability right, it needs to be centre of the plate in our vision of a sustainable food system so that it resonates with consumers at every meal occasion. The reality of our 21st Century lifestyle is that we work and consume in a global food system, this has raised living standards and increased longevity when efficient food manufacturing and supply is made possible. Improved nutrition is responsible for much of this and manufacturing innovation enables it to revolutionise how we develop new food products for quality, price and convenience. The resulting accessibility to food is not without issue because eating more of what we enjoy means poor dietary choices can be made more often…….

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