NCFM at the University of Lincoln are leading a European Regional Development Fund project to support small to medium sized agri-food enterprises in Lincolnshire to enable innovation in our local food industry.
Examples of our current partnerships and research in the nutrition and NPD arenas will be showcased at the first of a number of breakfast meetings that are going to communicate our projects and impact.
Our first is with Scratch Meals Ltd, who have already listed a gluten free pizza range with retailers as a low calorie option with the ‘No Dough’ pizza brand. Scratch also have the ‘Fit Kitchen’ brand of Ready To Eat meals that provide ‘three of your five a day’. The presentations will include product innovation updates in this exciting space of convenience food and health.
Working with NCFM will enable co-creation in NPD and provide opportunities to break the standard approach of mimicking or replacing ingredients that results in ‘health by stealth’ outcomes.
The ideas presented in this first ‘Nutrition and NPD Innovations’ meeting will show how the standard NPD model has been changed and develops completely new categories for consumers.
So, to find out more, please register for the event here.